Creating a unified customer experience with retail and Marketplace (Feat. Paul Greenberg, Fouder at Nora, Brendan Toupin, Director of eCommerce at Best Buy, Laurie-Anne Moussier, Digital Director at BHV)
Room: Master Stage
The Head of eCommerce has an important role to play in harmonizing Marketplace and eCommerce teams. Creating a unified customer experience depends on building synergies with the retail side of the business. Join Heads of eCommerce, from two iconic omni-channel retailers, as they have an open discussion with Paul Greenberg, retail advisor and investor. They will cover everything from the perceptions, challenges, and opportunities of the Marketplace, as seen from the point of view of the Head of eCommerce.
Mirakl is powering the platform economy by providing the technology and partner ecosystem needed to launch an eCommerce marketplace. With the Mirakl Marketplace Platform, both B2B and B2C businesses can offer more, learn more, and sell more: increase the number of products available for buyers, grow the lifetime value of customers, and anticipate buyer needs and preferences.