Jun 05 | 11:35 - 12:05

Meeting B2B buyer expectations in a rapidly changing world (feat. Johan Nilsson, Vice President, Tetra Pak and Charles Nicholls, SVP and Global Head of Upscale Commerce, SAP)

Room: Open Platform


B2B customer buying behaviors and expectations are changing rapidly. How can you reduce the complexity of delivering your products and services to more customers on a global scale? Hear from Tetra Pak, the world's leading food processing and packaging solutions company about their ambition to become a true one stop shop for their customer's maintenance, repair & operations needs.

The speakers

Charles Nicholls


SVP and Global Head of Upscale...

Johan Nilsson

Tetra Pak

Vice President


Mirakl is powering the platform economy by providing the technology and partner ecosystem needed to launch an eCommerce marketplace. With the Mirakl Marketplace Platform, both B2B and B2C businesses can offer more, learn more, and sell more: increase the number of products available for buyers, grow the lifetime value of customers, and anticipate buyer needs and preferences. 


Read Mirakl’s latest eBook: “Marketplaces, the Platform Revolution”. Learn why the platform model is the most successful business model today.


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