How to meet B2B buyer expectations in a rapidly changing world
Room: FrenchTech Room
With digital disruption entering all industries in B2B, the rules of customer engagement have changed. What does it take to reach buyers online today and going forward? How can you reduce the complexity of delivering your products and services to more customers on a global scale? Hear from Tetra Pak, the world's leading food processing and packaging solutions company about what was at stake and why they decided to platform their business.
Mirakl is powering the platform economy by providing the technology and partner ecosystem needed to launch an eCommerce marketplace. With the Mirakl Marketplace Platform, both B2B and B2C businesses can offer more, learn more, and sell more: increase the number of products available for buyers, grow the lifetime value of customers, and anticipate buyer needs and preferences.