Jun 05 | 14:15 - 14:45

Strategic positioning for B2B marketplaces: how to "sell" to your customers (feat. Axel Mouquet, CCO at Webhelp Payment, Christophe Meyer, Senior Manager Digital Business Development at Freudenberg and Ales Drabek, CDO at Conrad)

Room: Open Platform


Successful B2B marketplaces need to properly cater to the needs of different types of business buyers. Getting your customers onboard is key. Learn how leading B2B organizations, across industries, have tackled the challenge of getting their customers to adopt the marketplace, and the benefits their companies are reaping.

The speakers

Ales Drabek


Chief Digital & Disruption Officer

Christophe MEYER


Senior Manager Digital Business...

Axel Mouquet

Webhelp Payment Services

Deputy General Manager & CCO


Mirakl is powering the platform economy by providing the technology and partner ecosystem needed to launch an eCommerce marketplace. With the Mirakl Marketplace Platform, both B2B and B2C businesses can offer more, learn more, and sell more: increase the number of products available for buyers, grow the lifetime value of customers, and anticipate buyer needs and preferences. 


Read Mirakl’s latest eBook: “Marketplaces, the Platform Revolution”. Learn why the platform model is the most successful business model today.


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