Strategic positioning for B2B marketplaces: how to "sell" to your customers (feat. Axel Mouquet, CCO at Webhelp Payment, Christophe Meyer, Senior Manager Digital Business Development at Freudenberg and Ales Drabek, CDO at Conrad)
Room: Open Platform
Successful B2B marketplaces need to properly cater to the needs of different types of business buyers. Getting your customers onboard is key. Learn how leading B2B organizations, across industries, have tackled the challenge of getting their customers to adopt the marketplace, and the benefits their companies are reaping.
Chief Digital & Disruption Officer
Senior Manager Digital Business...
Webhelp Payment Services
Deputy General Manager & CCO
Mirakl is powering the platform economy by providing the technology and partner ecosystem needed to launch an eCommerce marketplace. With the Mirakl Marketplace Platform, both B2B and B2C businesses can offer more, learn more, and sell more: increase the number of products available for buyers, grow the lifetime value of customers, and anticipate buyer needs and preferences.